PREVENTION WORK

As a Cancer Council Community Supporter, the donations raised from OUTRUN CANCER participants go to fund specific and targeted prevention campaigns.
To date, we have raised over half million dollars; a small drop in the ocean of funds required to tackle cancer but still a vital contribution that confirms our commitment not to give up. However big the challenge may be.

We believe PREVENTION is the most sustainable approach to cancer. “To prevent” literally means “to keep something from happening”, it’s a change of status quo, a proactive investment on a cancer-free future.
We don’t just need more cures for cancers, we need more ways to eradicate it at the source.

While a small proportion of cancers are caused by inherited genes, the vast majority are triggered by DNA damage that accumulates during a person’s lifetime.
Lifestyle choices, environmental pollution and exposure to carcinogens and radiations are all factors at play. Most of these factors we can control directly, for others, we can make our voice heard.

2012

OUTRUN CANCER is born and we organise the first Corporate Treadmill Marathon as the lead-up event to Luca’s Italian marathons, involving Luca’s work colleagues. The event raises A$28K and we complete the year just short of A$50K.

2013

We repeat the Corporate Treadmill Marathon experiment. We send one email out and the 10 treadmills available get booked in 2 days. We raise A$35K for Cancer Council and decide to take things to the next level.

2014

We incorporate OUTRUN CANCER and partner with Cancer Council NSW. Together, we set the guidelines for the prevention projects to support and grant assessment criteria. Our first project is a PhD study on links between cancer, physical activity and diet as part of a bigger project. We organise four Corporate Treadmill Marathon raising A$87K.

2015

We organise four Corporate Treadmill Marathon and a special event to raise $150K for the year. Our first project is fully funded and we commit right away for a new bigger one!

2016

With 5 Corporate Treadmill Marathons and a total fundraising of A$130K we fully fund the development of a website for parents and kids to pack healthy lunchboxes, part of the Eat It To Beat It campaign

2017

With 5 Corporate Treadmill Marathon and another special event we raise A$123K going toward a project to support families affected by cancer from Camp Quality, and a multi-year campaign against junk food marketing to children.

2018

With 6 Corporate Treadmill Marathon and two personal fundraisers, we raise A$118K towards the multi-year campaign against junk food marketing to children.

THE PROJECTS WE ARE SUPPORTING:

2017 – Junk Food Marketing. FUNDING IN PROGRESS

 

Cancer Council NSW is launching a food marketing campaign for restrictions on food marketing to children so that it is easier for children to make healthy food choices without conflicting information from junk food marketing.

 

2016 – Healthy Lunch Box app as part of the Cancer Council Eat It To Beat It program.COMPLETED

 

Eating the right amount of fruit and vegetables is a proven way to prevent cancer. Still, latest stats released this week showed that only 5% of Aussie kids are eating the right amount of fruit and veg. Research also shows that one of the biggest barriers to eating enough fruit and veg is parents not being aware of how much they should be eating, and most parents tell us they don’t have enough fruit and veg ideas that their kids love.

With this in mind, OUTRUN CANCER and Cancer Council NSW are working in partnership to develop a tech-savvy way to get families eating more greens.Eat It To Beat It campaign

A new Healthy Lunch Box app will be developed to make it simple, easy and cost-effective for parents to pack schoolbags with plenty of fruit and veg. Read more about this exciting new project and how you can help us.

Eat It To Beat It campaign

 

2013-2017 Cancer Council CLEAR study data analysis. COMPLETED

 

Cancer Council’s CLEAR study recruits people with cancer, and where possible, their partners to take part in a ground-breaking research project.
The CLEAR study aims to compile the most comprehensive information to date on the lifestyle and genetic factors that influence cancer in the NSW community. 10,000 people have participated in the study so far, providing a rich source of data and blood samples for analysis.
Cancer Council would like to use this data to further investigate the links between exercise, body mass index, diet and cancer. A PhD student, funded for 4 years, would need to be dedicated to this project.


From 2014 to completion – Bowel cancer earlier screening. COMPLETED

 

Awareness of bowel cancer in the community is very low at only 63%. Many people don’t understand how easy it is to protect themselves from bowel cancer. Bowel cancer starts as polyps – these develop in the colon and take 5-15 years to become cancer. These polyps can bleed and an FOBT kit tests for traces of blood in the stool.

To increase screening rates in the community, we propose GPs include bowel cancer screening with other regular tests, such as prostate, cholesterol and mammogram.

The Gut Foundation and the UNSW Regional Medical school, are running a project to forecast how many lives will be saved when GPs are encouraging regular testing.
A quantified result from this project will be important in bringing about health policy change.


TESTIMONIALS

Lauren McAlister, Regional Manager, Cancer Council NSW

When Luca first approached Cancer Council with his idea for a treadmill marathon, we thought it was brilliant. People are always looking for the next big physical challenge and this was an opportunity for teams of corporates to conquer the challenge together. We know that up to 25 percent of cancer are preventable through a healthy lifestyle, including factors like diet and exercise. This event not only raises money to help beat cancer, but it is also closely aligned with our mission and one of our key messages to the community – we can all do something to bring the defeat of cancer closer. Luca is very professional in his approach to the Outrun Cancer events and his dedication to their success is unwavering. We are very appreciative of Luca’s ongoing support for Cancer Council NSW and look forward to working with him as the event continues to grow.

Register to the Corporate Treadmill Marathon