As a Cancer Council Community Supporter, the donations raised from OUTRUN CANCER participants go to fund specific and targeted prevention campaigns.
To date, we have raised over half million dollars; a small drop in the ocean of funds required to tackle cancer but still a vital contribution that confirms our commitment not to give up. However big the challenge may be.
We believe PREVENTION is the most sustainable approach to cancer. “To prevent” literally means “to keep something from happening”, it’s a change of status quo, a proactive investment on a cancer-free future.
We don’t just need more cures for cancers, we need more ways to eradicate it at the source.
While a small proportion of cancers are caused by inherited genes, the vast majority are triggered by DNA damage that accumulates during a person’s lifetime.
Lifestyle choices, environmental pollution and exposure to carcinogens and radiations are all factors at play. Most of these factors we can control directly, for others, we can make our voice heard.
OUTRUN CANCER is born and we organise the first Corporate Treadmill Marathon as the lead-up event to Luca’s Italian marathons, involving Luca’s work colleagues. The event raises A$28K and we complete the year just short of A$50K.
We repeat the Corporate Treadmill Marathon experiment. We send one email out and the 10 treadmills available get booked in 2 days. We raise A$35K for Cancer Council and decide to take things to the next level.
We incorporate OUTRUN CANCER and partner with Cancer Council NSW. Together, we set the guidelines for the prevention projects to support and grant assessment criteria. Our first project is a PhD study on links between cancer, physical activity and diet as part of a bigger project. We organise four Corporate Treadmill Marathon raising A$87K.
We organise four Corporate Treadmill Marathon and a special event to raise $150K for the year. Our first project is fully funded and we commit right away for a new bigger one!
With 5 Corporate Treadmill Marathons and a total fundraising of A$130K we fully fund the development of a website for parents and kids to pack healthy lunchboxes, part of the Eat It To Beat It campaign
With 5 Corporate Treadmill Marathon and another special event we raise A$123K going toward a project to support families affected by cancer from Camp Quality, and a multi-year campaign against junk food marketing to children.
THE PROJECTS WE ARE SUPPORTING:
Cancer Council NSW is launching a food marketing campaign for restrictions on food marketing to children so that it is easier for children to make healthy food choices without conflicting information from junk food marketing.
Eating the right amount of fruit and vegetables is a proven way to prevent cancer. Still, latest stats released this week showed that only 5% of Aussie kids are eating the right amount of fruit and veg. Research also shows that one of the biggest barriers to eating enough fruit and veg is parents not being aware of how much they should be eating, and most parents tell us they don’t have enough fruit and veg ideas that their kids love.
With this in mind, OUTRUN CANCER and Cancer Council NSW are working in partnership to develop a tech-savvy way to get families eating more greens.Eat It To Beat It campaign
A new Healthy Lunch Box app will be developed to make it simple, easy and cost-effective for parents to pack schoolbags with plenty of fruit and veg. Read more about this exciting new project and how you can help us.
Cancer Council’s CLEAR study recruits people with cancer, and where possible, their partners to take part in a ground-breaking research project.
The CLEAR study aims to compile the most comprehensive information to date on the lifestyle and genetic factors that influence cancer in the NSW community. 10,000 people have participated in the study so far, providing a rich source of data and blood samples for analysis.
Cancer Council would like to use this data to further investigate the links between exercise, body mass index, diet and cancer. A PhD student, funded for 4 years, would need to be dedicated to this project.
Awareness of bowel cancer in the community is very low at only 63%. Many people don’t understand how easy it is to protect themselves from bowel cancer. Bowel cancer starts as polyps – these develop in the colon and take 5-15 years to become cancer. These polyps can bleed and an FOBT kit tests for traces of blood in the stool.
To increase screening rates in the community, we propose GPs include bowel cancer screening with other regular tests, such as prostate, cholesterol and mammogram.
The Gut Foundation and the UNSW Regional Medical school, are running a project to forecast how many lives will be saved, when GPs are encouraging regular testing.
A quantified result from this project, will be important in bringing about health policy change.